luxe.digital › brand › johnnie-walkerJohnnie Walker Price Guide: Find The Perfect Whisky Bottle (2022) Oct 17, 2022 · In 1909, Alexander’s grandsons launched two new Johnnie Walker labels: Johnnie Walker Red Label and Johnnie Walker Black Label. Also joining company ranks was a new Johnny Walker logo. The ‘Striding Man’, a flamboyant dandy-like figure—complete with a top hat, monocle, and cane—has since become the iconic symbol of Johnnie Walker whisky.